Who are Pink Ribbon?

From Wikipedia.

Associate professor of kinesiology and health studies at Queen’s University Samantha King describes in her 2006 book, Pink Ribbons, Inc: Breast Cancer and the Politics of Philanthropy how breast cancer has been transformed from a serious disease and individual tragedy to a market-driven industry of survivorship and corporate sales pitch.[7]

King writes that, in an unprecedented outpouring of cause-related marketing, large businesses have turned their formidable promotion machines on the promotion of breast cancer awareness, while also opposing public health efforts (such as stricter environmental legislation) and stifling investigation into why and how breast cancer affects approximately one woman in 10 in the developed world. King questions the legitimacy of privately funded efforts to stop the epidemic among American women and the consistent NBCAM emphasis on screening (such as free mammograms) instead of fundamental research into causes. She also questions the corporate focus on breast cancer, which kills one-tenth as many woman as heart disease, the #1 killer of women. More women get skin cancer than breast cancer, and more women die from lung cancer than breast cancer, she notes, but these other diseases do not attract the same level of corporate — or consumer — attention.

Petito’s Pink Ribbon Flash Drives for a Cause : Gina Hughes : Yahoo! Tech

Here are some critical questions about Pink Ribbon from the Breast Cancer Action Group. I neither support nor condone Pink Ribbons actions. Here is talk about the money involved for the Pink Ribbon facebook app. What do you think?

Parade of Pink: More Products for the Cause